South India has always been at the forefront of the retail revolution with several firsts-examples include the largest toy store, Kemp Fort; the largest film city, Ramoji Film City; and even the first mall of the country, Spencer’s Plaza in Chennai.
Good retail is a judicious blend of information-led customer management and an attitude to serve. South India, by virtue of its high literacy levels, brand loyalty, and quality consciousness, offers huge potential for retailers. The backend information management and technology has an important role to play in the growth of the retail segment. Therefore, this is one retail function where the South, by virtue of its developed technology industry, can significantly contribute to the retail industry.